Discontent, Fear and Jaundice
Here's three ads from Carly Fiorina, the Republican challenging Senator Barbara Boxer's seat.This one is titled "Work." It was posted in May, and it was running all the time on TV back then:I refer to it as the "jaundice ad." I think some of the people look pretty ghoulish with that yellow/rose filter. I suspect it, and the soft-focus effect, is to make Fiorina look more vibrant and young.